Anyone who knows me knows my absolute favourite entrepreneur is Gary Vee. He runs a daily show called ‘Ask Gary Vee’ where budding entrepreneurs ask him questions. (BEWARE: If you look him up, here is your warning that although he is full of wisdom, he is a big potty mouth!) Someone recently asked him, how you get people to trust you as a new business. Gary is pretty direct. Probably a bit too direct lol. His response was ‘You don’t deserve trust.’ Awks, right? But he is right! Why should any customer just trust you and give you their money? Now more than ever, there are so many businesses to chose from so you need to prove that you will deliver on your promise. I had a look at my business and decided to share with you guys how I have built a trusting relationship with my customers. If you find it helpful, please do share!
“If you want to be taken seriously, be consistent.”
- Presence: Be present consistently! On whatever platforms you are on. Update your social media outlets consistently. If I know I am going to see a post from ‘X’ brand every morning or every lunchtime, then subconsciously I begin to trust them because it shows commitment.
- Imagery: This one is personal pet hate for me. I hate seeing inconsistent or messy aesthetics. Naturally and subconsciously we are attracted to things that look nice. Everything should be clean, non-repetitive and in tune with each other whatever theme you are going for.
- Service / Products: if you do hair, stick to things that relate to hair. If you start selling gloves and scarves as part of your hair brand, you will confuse people. Confusion does not build trust. Be consistent with whatever you provide to your customers and be the best at it.
“If you are persistent, you will get it. But if you are consistent, you will keep it.”
- Do what you say you will do
This is the easiest way. It applies to all areas of life when it comes to trust. People can’t trust you if you don’t come through on your promises.
If you say you are going to do an event. Do it!
If you say you are going to do a giveaway. Do it!
If you say you are going to attend an event, especially as a speaker, vendor or exhibitor. Be there!
So count your costs before you jump to social media to announce what you are going to do. You do not want to over-promise and then under-deliver. However, sometimes due to mistakes (which we are allowed to make) or circumstances outside our control, these things happen. In such situation, communicate and apologise! Your audience are not just going to forget what you said you were going to do, so they deserve an update. They are important and you should treat them that way!
- Personal touch
People trust a person way more than a business. This is why we are seeing a huge rise in people building personal brands to go with their businesses or using other personal brands to build an audience. As humans, we love human interaction. Now you might be a very private person or not feel confident enough to have an official personal brand but there are ways around this.
- The use of testimonials / reviews; how many times do you buy something your friend has used and recommended. I know I have many times. This is because we trust our friend’s opinions. When people read testimonials and reviews of people who are similar to them, they are more likely to go with the product or service you are selling.
- Hold an event; now don’t just throw any event. It has to be relevant and must go hand in hand with your company promise. For example, I held a Vision Board Party in January. You might think what has that got to do with a home & stationery brand? Well, Cocoon’s promise is ignite faith and fruitfulness in women. One of our best sellers is The Fruitful Life Planner which promises our customers to help them be more intentional and efficient which in turns will help them reach their goals. The vision board party helps people figure out what their goals are and gives an opportunity to get creative by creating a vision board, a proven method of achieving goals. This helps to ignite fruitfulness even more! Offline interaction is gold and makes your brand more real to a customer. Thus, making your brand more reputable.
Watch our Vision Board Party highlights HERE.
- Create a blog: A blog is a platform that allows you to share valuable content with your audience, key word being VALUABLE. It shows them that you are an expert in your field and that you put time and effort in to the business and are therefore worth their trust!
- Communicate kindly!! I can’t tell you how many ‘Instagram Businesses’ I have interacted with as a customer and received the worst customer service ever. Literally one word answers to DM’s/Emails, or rude / no response at all. Like, I’m willing to give you my money; the least you could do is communicate properly. Respond to comments and DM’s and in good time, address the customer by name, use thank you and kind regards etc. Don’t give yourself a bad rep by failing to have common courtesy.
And remember, these things take time! Be patient.
Do you have any other ways you guys build trust and reputation in your brand? Share them below? Or share if any of these tips have worked for you?
Thank you for reading. Don’t forget to share!